Announcing New Advisor: Adriano Goldschmied

“The Godfather of Denim” has joined the Tinctorium team as an advisory board member.

With almost 50 years in the denim industry, Adriano earned his title by always pushing the boundaries of denim design. He created the category of premium denim and helped to launch over 50 brands throughout his career, notably Goldie, A Gold E, Diesel, Replay, Gap 1969, AG Adriano Goldschmied and GoldSign. Most recently, Adriano has been enabling denim sustainability and innovation around the world with his creative agency, House of Gold, so it’s a perfect fit to have Adriano joining us at Tinctorium to bring our sustainable indigo technology to the industry.


We know he will have so much to contribute to and teach the Tinctorium team, and we’re looking forward to launching our first line of premium jeans with AG’s support.

Lookout for more updates on our progress very soon. Welcome, Adriano!

Michelle Zhu
Co-founder & CEO

Michelle Zhu